Our Story.
Born out of a vision to bring cool, contemporary, breastfeeding-friendly style to new mums, Mumma Staple is a boutique retailer of staple maternity pieces that are all about fashion and functionality - beyond the bump.
It’s no secret that maternity wear options are in short supply - especially breastfeeding-friendly clothing that supports and carries new mums throughout the whirlwind of the fourth trimester and beyond.
Meet Our Mumma, Sarah.
As a new mum to my beautiful girl Isla, I founded Mumma Staple in the wake of my own struggles to find functional, breastfeeding-friendly clothing that looked good and felt even better for your postpartum body - beyond the bump.
I'm a lover of hiking, yoga and staying active, as well as traveling to far-flung destinations like Italy to while away the days with a belly full of pizza, pasta and Aperol spritz. It’s all about balance, right?
I’m also fiance to Jacob and fur-mum to Bentley the sausage dog, and I'm currently embracing the highs, lows and everything in-between of my motherhood journey.
Mumma Staple is my vision to bring functional yet contemporary style to new mums in the throes of early motherhood but also create and support a community of like-minded mummas.
Our Mission.
We aim to minimise your daily decision-making, and give you peace of mind that whatever piece you wear to tackle the day ahead, you’ll be able to feed, play, and care for your little one in it, and—just as importantly—feel good about yourself while you’re at it.
We know that there is so much to think about as you adjust to life as a new parent, the last thing you need to be unsure about is whether your existing wardrobe will suit your postpartum body, or whether you’re able to comfortably feed your baby while wearing it. Mumma Staple takes the mental load out of dressing while you’re in the fourth-trimester fog, and supports you throughout your motherhood journey.
Staples throughout your motherhood journey
Designed with sustainability in mind, taking you from those precious newborn days and beyond, throughout every stage of motherhood. These quality items not only provide seamless nursing access through discreet zippers and functional buttons but are also crafted to be versatile, ensuring they remain your go-to choice long past your breastfeeding phase. These are not just pieces of clothing; they are versatile staples that can be re-worn for any occasion, embracing the essence of sustainability, comfort and style that every modern day mumma is after.